Music Case study: Dojo Cat: Scarlet 29th sept

Dojo Cat Latest album release: Scarlet 

Facebook:

Doja cat does had a Facebook page but has not posted since November 2022 even those she has just realized her news album. This is due to her not having a large fan base on Facebook as the target audience of Facebook being older and Doja Cats music is for a young target audience. This is why they have chosen not to promote her Album here as it would probably not be worth the money. They was also not fan interactive on her profile and nobody was discussing her new album, this further informs me that she does not that a following on Facebook as they have very different target audiences. 

Twitter:

Doja Cat is extremely active on twitter, Doja cat has been post behind the scenes and photo shoots for months before the release. She has also been posting clip from her music video for her single that was realized shortly before the album. People seeing the clips of the single will then make them want to listen to the full song. After the album was released the scarlet tour tour was announced. They is alot of people on twitter tweeting @ Doja cat about her new music and interacting with her posts though comments and likes. 

Instagram:

Doja Cats Instagram is very personal and manly revolves around her personal life, Event, friends, fashion Ect. Around the time of the release she did post about the album and her single. she  main posted pictures of the album cover and official photo shoots. I have see  a couple of paid for adverts for the album on my personal Instagram that weren't post by Doja Cat herself I also saw stories promoting it to. Doja Cat has a larger Instagram following of loyal fan that repeatedly re post and add her post they story, Her post also reviser A large amount of comments and likes. 

snapchat:

Doja Cat has a small presents on snapchat she manly posts stories of her current thoughts, when the album was released see posted a story say that everyone needed to "go Stream her now album". There is some interaction with Doja cats music on Snapchat manly though  add her song to their stories. 

Tik tok: 

On Tik Tok Doja Cat only has one Tik Tok on her account that is promoting her latest single. There are also two different promotional Tik Tok that are paid for  that prompt the new album. Doja Cat has a large amount of interaction on Tik Tok her fan use her music to show off their outfits, dances and lip syncs. This type of large use of her  music is a massive amount of promotion are large amount of people now find new music though tik tok and songs being on trend. 

L03: Project management tools

 A benefit of using a Project management tool is that it can help a team collaborated more efficiently is this important is the team is large because it is easy for people to get behind or rush ahead and this can mean that people will be left waiting for other to finish their cast so they are able to continue their jobs. Being able to collaborate easily mean that everyone can inform each other on what has been done, what needs doing and what is behind. Project management tool also allow teams to work remotely, This now mean you do not need to find people with the correct skills locally, you can now look all over the world this mean it is easier to find the right people for the skill you need. This can be done now because of project management tool because you can set deadlines, a delegate tasks. Project management tools can help you to manage your budget as it can give a live spent report, this helps spending more that you have or spending more than you thought. 

An example of a Project management tool is Freedcamp, Freedcamp is a free online software that allow teams to reduce the amount of time and energy need to stay on top of your work. Freedcamp can also be payed for to unlock extra feature is your project requires, example you can pay for analytics to close study a campaign. Freedcamp can be assessed In a large percentage of the world so it will allow to collaborate with people with skill you can find locally too you.

L03: Social media Measurement

Social media measurement or social media monitoring:

is a way of computing popularity of a brand or company by extraction information from social media channels.

In other words, this is way to see how successful social media marketing strategies used by a company or brand are it is also used by company to gauge current trend in the industry 

First gathers data from different website and then performs analysis based on metrics like the time spent on the page, click thought rate, content shares comments, text analytics to identify positive or negative emotions about a brand.  

Social media measurement:

why is it important to measure campaigns?

It is important to measure social media campaigns because it is useful for companies to be able to see how  many people are viewing their page and if they are sharing, liking and commenting.This let you know whether your campaign is successful or not it will also inform you about what people like and dislike. 

Social network Aggregation:

This allows a company to pull together all they information about their target audience to show them what they want to see most accurately to keep they audience to engaged.

Hootsuit: This allows multiple social media profiles to be look at all together to pull information from multiple places. it also allows to to track and customis posts from one bash bored . 

Web Utopia

 Utopia- The idea of a perfect society 

web utopia- that  web is a benefit to society 

The concept of web utopianism fits with crowdfunding. 

the small producer has the potential for mass funding, bypassing heavy investment and control from big companies. Kickstarter, Indiegogo etc. Allows the producers a chance to gain funding from a wider global audience in small amounts. 

example: On March 4, 2019 Critical Role, launched a Kickstarter campaign that generated a staggering $11.3M for an animated series based on the property. The campaign started as a raise for a single half hour for $750K. Within 24 hours, they had raised $4.3M. By the time they were done, they had enough to fund 10 episodes.

made it shorter so it was easier to watch 

incentive to be come a backer 

The electronic Agora

The electronic agora

Rheingold 1991:

Is the idea that the web can be used for the exchange of ideas and socialise as avatars.  This has been widely adopted by the open source and re sports communities. 

Although the "global village" may be beneficial to small business,explain why the "electronic agora" my be harmful.

Distribution: the method by which media products are delivered to audiences.

Social media: Utilising web2.0+ technologies to allow users to share ideas, expressions, content via online communities.

Professional: A paid working for a company to do a job. 

Preamble: The model of distribution of media products has changed widely since advert of web2.0/social media understanding this is key for unit 6.    

BBC Radio 1's Facebook page (pub)

likes:237

shares:13

Barbie movie 

likes:588,000

views:42,800,000

comments:24,000

Sumo digital instagram 

Like:17

Exam style question "long tail model

How have technological developments led to an increase in successful sales though the "long tail" model, use examples to explain your argument

Technology has allowed successful sale through the long tail model, The "long tail" model is where when a product is released after the box office the the product continues to make money at the steady rate over a long period of time. New technology allows new channels of distribution such as Netflix or DVD this allow products to be released and re watch multiple time. An example of a successful product is Anchorman, this movie did poorly in the box office but once released on DVD did very well was it reached a wider audience and grow a cult following. This was only possible because of the developments in the web and social media, It can be easier for large conglomerate like Disney to achieve this as they are ready have a following and have distribution channels of their own.

Long tail theory

Chris Anderson: Long tail theory 2006

This theory argues that products in low demand or that have a low sales volume can collectively build a better market share then their rivals, or exceed the relatively few current bestseller and blockbuster, provided the store or distribution channel is large enough. 

Anchorman 2004: Is now widely known success, but performed poorly at the box office taking $5 mill worldwide and $85 mill on release. how ever its availability through DVD sales etc. made it a cult success reaching a wider audience.

Long tails only possible with the distribution channels available through development in web and social media.    

Maslow's  Hierarchy of needs 1943 

This can be arguably be applied to social media. The use of 'likes' for example fulfils the psychological needs for belonging and esteem. Media producers know this 

Wikinomics

Wikkinomics- Trapscott and Williams (2006)

Web 2.0 Impacted:

1: traditional business model( production, distribution, spending money  interacting with audiences) has evolved.

2: more collaborations due to access to online technologies, bored band speeds for businesses and prosumers

: a brand being accessible/marketed all over the world due to the instant communication of the web.

Collabration:

Fan film: People coming together and creating their own high quality film based on already established franchised

Citizen Journalism: members of the public film and documenting there own experiences 

Crowd funding: people donating money for projects they belev inl.

Apply the concept of wikinomics to real products/brand for a business and separate example of collaboration. use key terms globalization. social media channels. presume 500 words  

The concept of Wikinomiccs is the effects of collaboration and user participation and how businesses and products have changed as a result. An example of Wikinomics is The veronica mars film, Veronica mars was pitch to Warner Bros but was turned down due to this the producers launched a Kickstarter to rains the funds to fund they movie. Kickstarter is a crowd funding platform was anyone is able to launch an idea to gather the money they need to creative their product. This has been made possible because of collaboration.