Revision for 18tH JAN

Globalization: a media product/company being accessible in multiple countries 

E.g. Netflix, Meta, Disney+,

Specific products: star wars, Stranger things, Instagram 

Barriers: Regulation. censorship, value issues  

Production: Utilizing web 2.0+, technologies to allows production across Geographical boundaries within  the same company or media production. 

Benefits : Reduces costs and timescale due to meeting taking place online or progress being manage digital.

Drawbacks: Timezone, language barriers, technological advancement. 

Moral panics: when social media is used to circulate views which some find morally upsetting resulting in widespread panic E.G. momo, blue whale challenge, troy small boats 

social media allows this to happen due to a lack of fact checking

Rise of  citizen journalist panic over splits 

Wikinomics: The idea that through online globalization products can be made better and faster E.g. Linux operating system.

Principles: shearing ideas, collaboration, acting globally

The  tale theory:

The  principle that a   media product which does not need initionally  perform well functionally can do so over the given a better distraction method. 

Electronic agora AWED UTOPIAN IDEA that  social media can be used for the adventure of humanly by the shareing and discussion ofideas and theoris in forums and closed groups. 

E,g, reddit, stack overflow 

trolls:a user  

Crowdfunding: case study

 Effect of web 2.0 means that crowdfunding/crowd sourcing, which is an example of wikinonics which has been made possible with technological convergence.

Instagram: Audio-visual 

Twitter(X): Miro blogging 

Facebook: information  

Film: veronica mars 

Game: in to the wood 

Theories: 

black box devises Jenkins 2008 

tap Scott and Williams wikinomics

Exam Notes

 1a)

Instagram

Snap chat

Twitter(X)  

1b)

Instagram would be a usable social media channel to promote a new album because the label could post audio visual content to the account. this allows the  artist a personal connection with their audience

2)

 social media content: 

• Exposed to extreme view points
• clip-bate
• Grooming of children and vulnerable adult

 4a)

ethics: 

• stereotyping 
• cultural consideration 

4b)

• research 

5a) 

Crowdfunding 

• social media 
• E-mail

5b) 

crowd sourcing 

Updates to laws: The new bill

The new bill will aim to protect the public, shield children from illegal content and helping adult users and harmful but not illegal content on big platforms. 

Primary priority content:

Pornography and the promotion of suicide and eating disorders. Aim to stop children seeing this content age checks will be put in places. 

priority Content: 

Bullying and post that encourage to take part in dangers stunts or challenges, Children in age groups judge to be at harm from such content, An area where risk assessment will be key- must be protected from enchanting this kind of material., Ofcom will set out guidelines. 

Molly Russell:

14 year old girl who took her life, after her death they found she Benn been viewing thousands of images promoting suicide and self harm. Her dad then began to campaign to remove this from platforms. 

Illegal Content: 

Priority content offences include child sexual abuse material terrorist content revenge or extreme pornography and threats to kill. 

The act wants this sort of content to be proactively targeted by platform moderation systems and processes. 

Protecting adults from harmful content:

This includes material related to suicide, self-harm and abuse targeted at proceed characteristics under the equality Act. (such as age, race and sex) 

Platform need to assess how much of that content is on their platform and put in place way of shielding users from content. 

Pornographic content: 

sites that include ANY pornographic content will now require age verification, which will include taking a selfie and providing formal identification which matches up with identifying technology. 

Cyber-Flashing and the taking and sharing of explicit images: 

Sending an unsolicited explicit images is now an illegal act. It is also illegal to share an explicit image that you have been sent or you have taken. 

this will include: Revenge porn, Deepfakes and up skirting and down blouses. 

In order to combat child sexual abuse material, Ofcom have been empowered to order a message service to use technology to look for and take down such content. 

Privacy campaigners and tech firms have warned that the Claus poses a fundamental threat to end to end encrypted messaging where only the sender and recipients can read the massages. 

Tech Executives will be responsible when rules are broken. There will be a 2 year monitory jail sentence and  £18m fine or 10% of companies profit for the year. 

Case study revision

 Globalization:

• The use of TikTok by 21th century fox to promoted the hunger game: the balled of a songbirds and snakes  
• 
  

Online collaboration:

• BBC and Disney cross-promoting Dr who 
• Ryan Renales and hula cross promoting welcome to whrexam 

Moral Panics:

• Gaza/ peace protest vs the EDL in London 
• The rise in Islamophobia after 9/11
• rise in life knife crime 
• Children vaping  

How can social media enhance audience engagement with a media product?

Barbie movie:

Barbie movie  engaged with audiences on social media by creating immersive experiences For example, people went to see The Barbie movie and they had a life-size Barbie box that you could take pictures in. that then people could posted onto Instagram. 

barbie made a scenes of community in by making it very inclusive by including all ages,skin colours, genders and getting them to interact and talk about their experience with barbie  and how it shaped them 

Explain How this theory had an effect on UK attitude to Palestine and the sharing of information/disinformation by both groups.

Twitter; both side replying to government making allegations

AI generated images to create fake news   

Find one example of  how media product was created in 2022/23 using wikinomics principles 

one example of this is studio heartbreak had an online collaboration to make a trailer for a short film 

Find 4 examples 

Ofcomm: M and s Christmas advert 

TikTok was banned in Hong Kong 

barbie movie was banned in Vietnam 

Externals: 2 gay kiss sudia Arabia say nope 

Develop a social media campaign

 Gemini Films are an independent film company based in the UK. The company wants to promote the opening of its new film ‘In Static’. The genre of the film is a gritty thriller with a BBFC certification of 15. The film will be released in July 2023. The film is expected to generate interest from a variety of TV magazines and review websites because the lead actor is soap star ‘Harry Sparkie’. The narrative is centered on friendship and homelessness. Gemini Films wants to promote the film six months before the release. The trailer is complete. 

6* Develop a social media campaign for the opening of the film ‘In Static’.   

In your campaign you must include the following aspects: 

• Timescales, milestones and review dates
• Channels used to reach the audience
• Content plan

 

Client: Gemini films- influence handles/pages 

Target audience: UK- influence visuals 

product film: In static- trailer, posters, interviews/behind the scenes,

moving image: Instagram, TikTok, YouTube, livestream 

Audience Engagement: Livestream- comments/question for actors to answer

In static: teaser, hashtags, handles/pages- hashtags=trends 

Age rating: 15+- Instagram/tiktok/YouTube (cover 3 to 4 channels) 

Gritty/Thriller: housestyle: black, red, grey 

Released date: July 2023, campaign starts January 

(start campaign 6 months before)

Reward audiences:  giveaways- premia tickets 

Star actor: Harry Sparkie- hashtags bigger audience

Magazines and website: interview with actors, live Q&A

Partners: homeless charity, awareness and donating, Fans art best is rewarded 

Trailer: complete can be used for campaign

Start 6 month production scedual . 

 

 

Music Case study: Dojo Cat: Scarlet 29th sept

Dojo Cat Latest album release: Scarlet 

Facebook:

Doja cat does had a Facebook page but has not posted since November 2022 even those she has just realized her news album. This is due to her not having a large fan base on Facebook as the target audience of Facebook being older and Doja Cats music is for a young target audience. This is why they have chosen not to promote her Album here as it would probably not be worth the money. They was also not fan interactive on her profile and nobody was discussing her new album, this further informs me that she does not that a following on Facebook as they have very different target audiences. 

Twitter:

Doja Cat is extremely active on twitter, Doja cat has been post behind the scenes and photo shoots for months before the release. She has also been posting clip from her music video for her single that was realized shortly before the album. People seeing the clips of the single will then make them want to listen to the full song. After the album was released the scarlet tour tour was announced. They is alot of people on twitter tweeting @ Doja cat about her new music and interacting with her posts though comments and likes. 

Instagram:

Doja Cats Instagram is very personal and manly revolves around her personal life, Event, friends, fashion Ect. Around the time of the release she did post about the album and her single. she  main posted pictures of the album cover and official photo shoots. I have see  a couple of paid for adverts for the album on my personal Instagram that weren't post by Doja Cat herself I also saw stories promoting it to. Doja Cat has a larger Instagram following of loyal fan that repeatedly re post and add her post they story, Her post also reviser A large amount of comments and likes. 

snapchat:

Doja Cat has a small presents on snapchat she manly posts stories of her current thoughts, when the album was released see posted a story say that everyone needed to "go Stream her now album". There is some interaction with Doja cats music on Snapchat manly though  add her song to their stories. 

Tik tok: 

On Tik Tok Doja Cat only has one Tik Tok on her account that is promoting her latest single. There are also two different promotional Tik Tok that are paid for  that prompt the new album. Doja Cat has a large amount of interaction on Tik Tok her fan use her music to show off their outfits, dances and lip syncs. This type of large use of her  music is a massive amount of promotion are large amount of people now find new music though tik tok and songs being on trend.