Glossary: Key teams and Theory

• Video on demand: 

• A system in which viewers choose their own filmed entertainment Through the internet E.g Netflix 

• Streams/Streaming:

2. A method of transmitting  or receiving data over a computer network as a steady, continuous flow, allowing playback to start while the rest of the data is still being received.

• Microblogging:

The activity or practice of making short, frequent posts to a microblog E.g. twitter  

• Crowdfunding:

The practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet.

• wikinomics:

    Tapscott and Williams (2006):

    traditional business model evolved.

    Collaboration due to broadband-prosumer

• Globalisation:

A brand being accessible/marketing all over the world due to the instant communication web.

• Fan films:

A film or video inspired by a film, television program, comic book,1book, or video game created by fans. 

• Citizen Journalists:

The collection, dissemination, and analysis of news and information4by the general public, especially by means of the internet.

• Global village: 

    the term used to describe how the web instantly connects audiences        all over the world 

• Web utopians:

those who see the web and social media  technology as having a benefits to society as a whole

• Electronic Agora 

Online meeting spaces such as forums and chat rooms where people can discuss a range of topics and achivcee collaboration 

• Marshall Mcluhan 1964

The global village:

This suggests that tv would Crete a global village, as a medium central to communicating ideas. he also predicted a library network accessible everywhere that would allow access to all forms of information.

• Distribution:

The method by which media products are delivered to audiences

• Social media:

Utilising Web 2.0 technologies to allow users to share ideas expressions content via online communities

• Professional:

A paid person working for a company to do job.

• Preamble:

The model of distribution of media products has changed widely since the advert of Web 2.0/social media.

• Prosumer:

A user of media who both produces and consumes media 

Introduction into Unit 6: Personal use of social media

Social media means platforms where people can come together and share music, images, video and information 

Social media is used for Social media is used to find out information/access personal interests , it is used for talk with people and it is also used to share information about what you think and what you've done. 

User-Generated content means this is where the person who use the platform are also creating the content on it (Prosumers).

Grass roots media: 

This is small and local media being show on big shows E.G media of the public film an event on there phone then it ends up on the news. 

Introduction into unit 6: development of online technologies

Web 1.0: the read write web

Sir Tim Berners-lee(1981)computer scientist: Invented WWW

informed space for education and scientists 

1985- The Web is commercialised to private business sector

I the early 2000s came broadband of everyone had acesse to the WWW but this was Expensive so most people would have to go to library's or Internet cafes 

Web 2.0: Interactive web 

Tim o'reily and Dale Dougherty (2004) websites offering opportunities for 

1: Audience participation: Add to a website, like, comment, share, retweet, subscribe, 

2: Collaboration: people can work together on something, have meetings, YouTube, zoom, twitch, TikTok, Soundcloud, 

David Gauntlets (2004) this is the age of the Prosumer(producer and consumer) 

Traditional model of media conglomerates or Media gods delivering content to the audience has been Broken down

The difference between web 1 and web 2 is that it allow everyone to be able to add to the internet rather that being reserved just for scientist. technology has completely converged     

Web 3.0: the semantic Web 

John Markoff (2006) the web is becoming more intelligent 

It learns audiences habits and preferences, otherwise know as the semantic web 

uses web searches and visits to personalise material 

Unit 6: Overview

Section A: theoretical 

Ask you to demonstrate your knowledge of social media and globalisation- they ask you to name hardware, soft wear or websites or the way they can be used 

Refers to examples case studies: music, tv, games, advertising, newspaper and radio

Section B: Practical

Ask you to apply your knowledge and understanding and use your creativity to plan a social marketing campaign 

Exam words: 

Identify: Statment 

Explain: needs reasoning 

Give reasons: say why 

refers to a case study: Give real life examples etc back up points

Criteria:

1: understand the way in which online technologies and social media products have created a globalised, connected society and how such tools are used by media producers

2: Evaluate the positive(finding people with similar interests) and negative(online bullying) Impacts of social media on businesses individual users and producers 

3: Understand and evaluate issues surrounding censorship and regulation of social media, and the impact this has on media production and distribution(no official social media regulator) 

4: Investigate how media production producers use contemporary how media to generate ideas, funds and plan project with other professionals 

5: Investigate how social media is used commercially to create awareness and advertise products to global audience