Ask you to demonstrate your knowledge of social media and globalisation- they ask you to name hardware, soft wear or websites or the way they can be used
Refers to examples case studies: music, tv, games, advertising, newspaper and radio
Section B: Practical
Ask you to apply your knowledge and understanding and use your creativity to plan a social marketing campaign
Exam words:
Identify: Statment
Explain: needs reasoning
Give reasons: say why
refers to a case study: Give real life examples etc back up points
Criteria:
1: understand the way in which online technologies and social media products have created a globalised, connected society and how such tools are used by media producers
2: Evaluate the positive(finding people with similar interests) and negative(online bullying) Impacts of social media on businesses individual users and producers
3: Understand and evaluate issues surrounding censorship and regulation of social media, and the impact this has on media production and distribution(no official social media regulator)
4: Investigate how media production producers use contemporary how media to generate ideas, funds and plan project with other professionals
5: Investigate how social media is used commercially to create awareness and advertise products to global audience
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