Gemini Films are an independent film company based in the UK. The company wants to promote the opening of its new film ‘In Static’. The genre of the film is a gritty thriller with a BBFC certification of 15. The film will be released in July 2023. The film is expected to generate interest from a variety of TV magazines and review websites because the lead actor is soap star ‘Harry Sparkie’. The narrative is centered on friendship and homelessness. Gemini Films wants to promote the film six months before the release. The trailer is complete.
6* Develop a social media campaign for the opening of the film ‘In Static’.
In your campaign you must include the following aspects:
- Timescales, milestones and review dates
- Channels used to reach the audience
- Content plan
Client: Gemini films- influence handles/pages
Target audience: UK- influence visuals
product film: In static- trailer, posters, interviews/behind the scenes,
moving image: Instagram, TikTok, YouTube, livestream
Audience Engagement: Livestream- comments/question for actors to answer
In static: teaser, hashtags, handles/pages- hashtags=trends
Age rating: 15+- Instagram/tiktok/YouTube (cover 3 to 4 channels)
Gritty/Thriller: housestyle: black, red, grey
Released date: July 2023, campaign starts January
(start campaign 6 months before)
Reward audiences: giveaways- premia tickets
Star actor: Harry Sparkie- hashtags bigger audience
Magazines and website: interview with actors, live Q&A
Partners: homeless charity, awareness and donating, Fans art best is rewarded
Trailer: complete can be used for campaign
Start 6 month production scedual .
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