Thursday, 28 September 2023

Music Case study: Dojo Cat: Scarlet 29th sept

Dojo Cat Latest album release: Scarlet 

Facebook:

Doja cat does had a Facebook page but has not posted since November 2022 even those she has just realized her news album. This is due to her not having a large fan base on Facebook as the target audience of Facebook being older and Doja Cats music is for a young target audience. This is why they have chosen not to promote her Album here as it would probably not be worth the money. They was also not fan interactive on her profile and nobody was discussing her new album, this further informs me that she does not that a following on Facebook as they have very different target audiences. 

Twitter:

Doja Cat is extremely active on twitter, Doja cat has been post behind the scenes and photo shoots for months before the release. She has also been posting clip from her music video for her single that was realized shortly before the album. People seeing the clips of the single will then make them want to listen to the full song. After the album was released the scarlet tour tour was announced. They is alot of people on twitter tweeting @ Doja cat about her new music and interacting with her posts though comments and likes. 

Instagram:

Doja Cats Instagram is very personal and manly revolves around her personal life, Event, friends, fashion Ect. Around the time of the release she did post about the album and her single. she  main posted pictures of the album cover and official photo shoots. I have see  a couple of paid for adverts for the album on my personal Instagram that weren't post by Doja Cat herself I also saw stories promoting it to. Doja Cat has a larger Instagram following of loyal fan that repeatedly re post and add her post they story, Her post also reviser A large amount of comments and likes. 

snapchat:

Doja Cat has a small presents on snapchat she manly posts stories of her current thoughts, when the album was released see posted a story say that everyone needed to "go Stream her now album". There is some interaction with Doja cats music on Snapchat manly though  add her song to their stories. 

Tik tok: 

On Tik Tok Doja Cat only has one Tik Tok on her account that is promoting her latest single. There are also two different promotional Tik Tok that are paid for  that prompt the new album. Doja Cat has a large amount of interaction on Tik Tok her fan use her music to show off their outfits, dances and lip syncs. This type of large use of her  music is a massive amount of promotion are large amount of people now find new music though tik tok and songs being on trend. 





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