L03: Social media Measurement

Social media measurement or social media monitoring:

is a way of computing popularity of a brand or company by extraction information from social media channels.

In other words, this is way to see how successful social media marketing strategies used by a company or brand are it is also used by company to gauge current trend in the industry 

First gathers data from different website and then performs analysis based on metrics like the time spent on the page, click thought rate, content shares comments, text analytics to identify positive or negative emotions about a brand.  

Social media measurement:

why is it important to measure campaigns?

It is important to measure social media campaigns because it is useful for companies to be able to see how  many people are viewing their page and if they are sharing, liking and commenting.This let you know whether your campaign is successful or not it will also inform you about what people like and dislike. 

Social network Aggregation:

This allows a company to pull together all they information about their target audience to show them what they want to see most accurately to keep they audience to engaged.

Hootsuit: This allows multiple social media profiles to be look at all together to pull information from multiple places. it also allows to to track and customis posts from one bash bored .